The group boasts seven successful brands with locations in China, Fiji, Nepal, the Philippines and Vietnam, ranging from luxury five star resorts to strategically placed midscale business hotels. Over 30 new hotels have been announced this year alone, indicating rapid expansion and grand plans for the group’s future.
An important part of AHG’s strategy has been to invest in midscale business hotels across the Asia-Pacific, particularly in Chinese second and third tier cities, where the group is capitalizing on the opportunity to help growing communities by providing international class hotels and venues to aid local business.
“The China-led Belt & Road Initiative will radically transform the business landscape of Asia,” explains AHG Director of Corporate Strategy Emma Zhang. “The revitalizing of these historic trade routes will increase trade and tourism in second and third tier cities, and decrease China’s reliance on larger port cities. Other international brands have largely overlooked this opportunity, which has left us in a powerful position in the region. This year alone we signed over 30 hotels in strategic cities across China and the Asia-Pacific, and our brand has grown tremendously because of it.”
In many instances, the Argyle Hotel is the first international hotel in the city, and provides an important point of cultural exchange. A large number of the group’s 4 million yearly patrons have little to no experience with international travel, which is why the Argyle Hotel Group has attracted a dedicated following abroad among travellers and industry professionals alike.
“At the very core of our business is the idea of offering Australian hospitality abroad. We fly the Australian flag with pride, and our patrons appreciate both the excellent service that comes with our Australian values, as well the exciting opportunities to sample a new culture in our venues and restaurants“ says AHG CEO Kevin Zhang.