• Be providers of excellent hotel services
• Be the most reliable brand for Chinese owners
• Be the preferred hotel management group of Chinese owners and customers
• Increase property value of hotels
• Strive to create high profits for owners
• Respect and persist in the highest standard of integrity
• Continuously advance service quality to improve customer satisfaction
• Offer a range of products and services to owners and customers that provide real value
• Long-term service: All operations serve strategies and long-term development of Argyle
• Adapt to change: All operations can adapt to future environmental changes
• Flexible: Argyle hotel operations not only implement uniform standards, but are flexible and adaptive with each unique hotels situation